Academy

Scale up your SEO agency with Hannah Thorpe’s tips

August 2, 2019
Hannah Thorpe, Business Director at Found, explains how you can scale up your SEO agency. It’s not just about finding lots of clients, it’s about finding the right ones, hiring the right people, failing fast and learning from your mistakes and more. Get an inside look on her secrets to scaling up SEO agencies!
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Issue Configuration: fine-tune your auditing rules

July 19, 2019
This is one for the power users: starting today you can change the testing parameters used by ContentKing’s auditing suite!
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Google’s robots.txt interpretation is as flexible as a ballerina

July 8, 2019
Today we spent some time browsing the robots.txt repository and playing with the open-sourced robots.txt validator. We found some interesting things to share, which we’ve collected in this article.
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A deep dive into the implications of the robots.txt RFC

July 2, 2019
On July 1st, Google announced that they were going to revamp the Robots Exclusion Protocol – 25 years after its birth. This resulted in an extension to the Robots Exclusion Protocol that was submitted to the Internet Engineering Task Force (IETF) on July 1st, 2019. A robots.txt update was long overdue It’s an interesting development, one whic...
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Technical SEO: what is it, and why is there such a growing demand?

July 1, 2019
I think the technical side of things is the most important part of SEO! It’s like building a house; you need a good strong technical foundation to build the rest on top - the content and links. So many times I have seen a site that has really good content, and a lot of relevant links and associated authority, struggle so much to perform organic...
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Unconscious Incompetence: why it's dangerous for SEOs and how to overcome it

May 28, 2019
So if you don’t check yourself, validate your own performance, your methods and assume you’re doing well because you have “XX years of experience”, you could be becoming incompetent and be totally unaware of the fact. Chris Green, Head of Marketing Innovation, Footprint Digital Hi Chris! Can you tell us a little about yourself? I’m Head of Sea...
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How to Win Featured Snippets Like a Boss

May 14, 2019
Learn how to leverage the power of Featured Snippets to your advantage. Love them or hate them, these content-rich SERP enhancements have the ability to significantly uplift traffic and conversions so winning them in the right cases can result in fantastic growth. Izzi Smith, Owner, Izzi Smith Hi Izzi! Can you tell us a little about yourself? ...
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Knowledge Graph: what is it and why is it important?

April 24, 2019
Hi there Jason! Can you briefly introduce yourself? I’m a Consultant in Digital Marketing and SEO, and I am currently traveling the world as a digital nomad. Traveling from conference to conference, living in hotels. You may have heard about my #SEOisAEO podcast where I talk to really smart people about their specialist subjects. It’s really e...
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