Academy
July 19, 2019

Issue Configuration: fine-tune your auditing rules

This is one for the power users: starting today you can change the testing parameters used by ContentKing’s auditing suite! An example use case: as we explained in a blog post last year, Google enforces different meta description lengths in different markets. If you feel that ContentKing’s default length settings don’t fit your website’s audience,

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July 8, 2019

Google’s robots.txt interpretation is as flexible as a ballerina

Last week Google made headlines with its proposal to standardize the quarter-decade-old robots.txt “non-standard”, its updated robots.txt documentation, and the open-sourcing of its robots.txt parser. As the monitoring, parsing, and validation of robots.txt files is a core component of ContentKing, we followed these developments with great interest and quickly wrote about the RFC’s highlights and

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July 2, 2019

A deep dive into the implications of the robots.txt RFC

On July 1st, Google announced that they were going to revamp the Robots Exclusion Protocol – 25 years after its birth. This resulted in an extension to the Robots Exclusion Protocol that was submitted to the Internet Engineering Task Force (IETF) on July 1st, 2019. A robots.txt update was long overdue It’s an interesting development,

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July 1, 2019

Technical SEO: what is it, and why is there such a growing demand?

Hi Tom! Can you tell us a little about yourself? Sure! I’m Tom Pool – the Technical SEO Manager at an awesome Reading based SEO agency called BlueArray – where we focus purely on SEO! I am responsible for the technical output of the agency, getting to work with really big clients like The Post

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May 28, 2019

Unconscious Incompetence: why it's dangerous for SEOs and how to overcome it

Hi Chris! Can you tell us a little about yourself? I’m Head of Search at StrategiQ, a marketing agency based out of the East of England and Midlands in the UK. My job is primarily focused on the performance of our clients, whether they are development projects, marketing retainers or specialist single-channel campaigns. By trade

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May 14, 2019

How to Win Featured Snippets Like a Boss

Hi Izzi! Can you tell us a little about yourself? Hi! I’m an SEO Manager at SIXT – we’re a global car rental and mobility service company based in Munich, Germany. I’m originally from Manchester, UK but moved over to Munich five years ago to start as an intern here in the SEO team. During

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April 24, 2019

Push ContentKing Alerts to Slack

You asked. We did it. It’s huge. ContentKing now integrates with Slack, pushing important alerts right into any of your team’s channels! No time to waste explaining why this is awesome — let’s just show you instead. Slack notifications when alerts open … When an alert opens, it will be delivered to Slack right away, bringing

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April 24, 2019

Knowledge Graph: what is it and why is it important?

Hi there Jason! Can you briefly introduce yourself? I’m a Consultant in Digital Marketing and SEO, and I am currently traveling the world as a digital nomad. Traveling from conference to conference, living in hotels. You may have heard about my #SEOisAEO podcast where I talk to really smart people about their specialist subjects. It’s

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