Columns
The columns displayed on the Pages screen in ContentKing represent different properties of URLs on the website level.
You can also view these properties on the page level on the page detail screen which you can access by clicking on a URL on the Pages screen.
Each column on the Pages screen has a filter which you can use to filter out the data you are looking for. You can use as many columns as you want for filtering and combine them in any way.
You can always see which filters are active when hovering over the blue bar at the top of the screen:

Once you have the right selection of data you are looking for, you can also save those filter criteria for later use by creating a segment. The segment will then always show you real-time data matching the filter criteria and you can also further work with the segment across the whole platform.
Managing columns on the Pages screen
When you add a website to ContentKing, there is a default set of displayed columns.
However, you can also add additional columns to the screen in the Manage Columns
section to customize the Pages screen to your specific needs and display the metrics that are relevant or important for you.

The columns in the Manage Columns
section are grouped into categories.
You can also change the order of the columns on the Pages screen by dragging the column categories in the Manage Columns
section upwards or downwards.

Creating column sets
When managing columns in the Manage Columns
section, you can also save a specific column configuration as a column set, which allows you to quickly switch between different views of the Pages screen.
To create a column set, select the columns that you want to be part of the set and click Save as
in the bottom-left corner.

After clicking the button, enter the name of the column set and choose whether you want to share the set with the rest of your team or if it will only be available for you. Then click Save column set
.

Columns and properties explained
This section lists all properties that are represented by a column in ContentKing and explains these properties.
Fundamentals
URL
The URL column shows the relative URL path of all the URLs on the website. The filter in this column has the form of a text input field and you can also use advanced filter operators.

Type
The Type column represents the types of URLs. The column has the following filter values (Types):
-
Page
(URL returning the2xx
status code) -
Redirect
(URL returning the3xx
status code) -
Missing
(URL returning the4xx
status code) -
Server Error
(URL returning the5xx
status code) -
Unreachable
(URL where we didn’t receive any response for the monitoring request)

Segments
The Segments column allows you to filter on specific segments that have been defined on your website. You can read more about Segments in this support article.
Importance
The Importance column shows the Importance score of the individual pages. The score only applies to Pages and is not calculated for other URL Types.
The filter in this column has the form of a slider which you can use to set the score threshold according to your needs. You can read more about the Importance score in this support article.
Health
The Health column shows the Health score of the individual pages. The score only applies to Pages and is not calculated for other URL Types.
The filter in this column has the form of a slider which you can use to set the score threshold according to your needs. You can read more about the Health score in this support article.

URL Depth
The URL Depth column shows how deep a URL is within the website’s URL structure. The filter value of this column is a number.

HTTPS
The HTTPS column shows whether a URL is available via HTTPS. The filter values of this column are Yes
and No
.
Full URL
The Full URL column shows the full (absolute) URL path of the individual URLs, including the domain. The filter in this column has the form of a text input field.
Domain
The Domain column shows the domain variant on which a URL is. The filter in this column has the form of a text input field.
Status
The Status column shows the status code that a URL is returning. The filter value of this column is a number (status code).
Redirect target
The Redirect target column shows the redirect target for redirected URLs. The redirect targets are displayed as absolute URLs. The filter in this column has the form of a text input field.
Page speed
The Page speed column shows the page speed. The page speed is calculated using the download time, which is TTFB + time required for downloading the document. The filter value of this column is a number.
Discovered
The Discovered shows the date when a URL was discovered by ContentKing. The date in this column is displayed in the MM/DD/YYYY
format. The filter value of this column is a number.
Indexability
Indexable
The Indexable column shows whether a URL is indexable for search engines. The filter values of this column are Yes
and No
.
Robots.txt
The Robots.txt column shows whether a URL is prevented from indexing due to the directives in the robots.txt file. The filter values of this column are Allowed
and Disallowed
.
Meta robots
The Meta robots column shows whether a URL is prevented from indexing due to meta robots
directives. The filter values of this column are Indexable
, Non-indexable
, and not applicable
.
X-Robots-Tag
The X-Robots-Tag column shows whether a URL is prevented from indexing due to the X-Robots-Tag
HTTP header. The filter values of this column are Indexable
, Non-indexable
, and not applicable
.
Canonical URL
The Canonical URL column shows the canonical link target for canonicalized URLs.
In case there are two canonical URLs on a page – one in the HTML source code and one in the HTTP header – the column will show the canonical URL from the HTTP header which is considered primary.
Canonical Type
The Canonical Type column shows the type of the canonical link that a URL has. The column has the following filter values: Internal Self Other page Cross-domain Invalid Missing Not applicable
In XML sitemap
The In XML sitemap column shows whether a URL is present in the XML sitemap or not. The filter values of this column are Yes
and No
.
Relations
Linked
The Linked column shows whether a URL has any incoming internal links. If a URL has at least 1 incoming link from another page on the website, it is considered Linked. The filter values of this column are Yes
and No
.
Hreflang
The Hreflang column shows the language version of a URL as defined using the hreflang
attribute. The value displayed in the column is the language (and region) code of the hreflang variant (e.g. en-us
). The filter in this column has the form of a text input field.
Hreflang variants
The Hreflang variants column shows how many language variants a URL has as defined using the hreflang
attribute. The filter value of this column is a number.
Prev
The Prev column shows the URL that is linked from a page using the rel=”prev”
pagination attribute. The values in this column are displayed as absolute URLs.
Next
The Next column shows the URL that is linked from a page using the rel=”next”
pagination attribute. The values in this column are displayed as absolute URLs.
Incoming internal links
The Incoming internal links column shows how many incoming internal links a URL has. The filter value of this column is a number.
Outgoing internal links
The Outgoing internal links column shows how many outgoing internal links a URL has. The filter value of this column is a number.
Outgoing external links
The Outgoing external links column shows how many outgoing external links a URL has. The filter value of this column is a number.
Incoming canonical links
The Incoming canonical links column shows how many incoming canonical links a URL has. The filter value of this column is a number.
Incoming redirects
The Incoming redirects column shows how many incoming redirects a URL has. The filter value of this column is a number.
Mobile variant
The Mobile variant column shows the mobile variant of the page as defined using the rel=”alternate”
attribute. The filter in this column has the form of a text input field.
AMP variant
The AMP variant column shows the AMP variant of the page as defined using the rel="amphtml"”
attribute. The filter in this column has the form of a text input field.
Content
Title
The Title column shows the page title of the page. The filter in this column has the form of a text input field.
Meta Description
The Meta Description column shows the meta description of the page. The filter in this column has the form of a text input field.
H1
The H1 column shows the H1 heading of the page. The filter in this column has the form of a text input field.
Custom Elements
The Custom Elements category includes columns for custom elements that you have configured in ContentKing. You can read more about our Custom Element Extraction feature here.
Google Search Console
The columns in this category represent different Google Search Console metrics and are available if you have the Google Search Console integration active. The data shown in these columns is always aggregated for the past 90 days.
Clicks
The Clicks column shows the value of the Clicks
metric from Google Search Console, if you have this integration active.The filter value of this column is a number.
CTR
The CTR column shows the value of the CTR
metric from Google Search Console, if you have this integration active. The filter value of this column is a number (percentage).
Impressions
The Impressions column shows the value of the Impressions
metric from Google Search Console, if you have this integration active. The filter value of this column is a number.
Position
The Position column shows the value of the Position
metric from Google Search Console, if you have this integration active. The filter value of this column is a number.
Google Analytics
The columns in this category represent different Google Analytics metrics and are available if you have the Google Analytics integration active. The data shown in these columns is always aggregated for the past 90 days.
Pageviews
The Pageviews column shows the value of the Pageviews
metric from Google Analytics, if you have this integration active. The filter value of this column is a number.
Unique Pageviews
The Unique Pageviews column shows the value of the Unique Pageviews
metric from Google Analytics, if you have this integration active. The filter value of this column is a number.
Avg. Time on Page
The Avg. Time on Page column shows the value of the Average Time on Page
metric from Google Analytics, if you have this integration active. The filter value of this column is a number (seconds).
Bounce Rate
The Bounce Rate column shows the value of the Bounce Rate
metric from Google Analytics, if you have this integration active. The filter value of this column is a number (percentage).
Page Value
The Page Value column shows the value of the Page Value
metric from Google Analytics, if you have this integration active. The filter value of this column is a number (currency).
Conversions
Analytics
The Analytics column shows what kind of analytics tracking is present on the page (if any). Example value: Google Analytics
Visual Analytics
The Visual Analytics column shows what kind of visual analytics tracking is present on the page (if any). Example value: Hotjar
Tag Manager
The Tag Manager column shows what kind of tag manager is present on the page (if any). Example value: Google Tag Manager
Social
Open Graph Type
The Open Graph Type column shows the value of the og:type
property on the page. Example values: website
, article
, object
. The filter in this column has the form of a text input field.
Open Graph URL
The Open Graph Type column shows the value of the og:url
property on the page (a URL). The filter in this column has the form of a text input field.
Open Graph Title
The Open Graph Title column shows the value of the og:title
property on the page (a text/string). The filter in this column has the form of a text input field.
Open Graph Description
The Open Graph Description column shows the value of the og:description
property on the page (a text/string). The filter in this column has the form of a text input field.
Open Graph Image
The Open Graph Image column shows the value of the og:image
property on the page (a URL). The filter in this column has the form of a text input field.
Twitter Card
The Twitter Card column shows the value of the twitter:card
property on the page. Example values: summary
, app
, player
. The filter in this column has the form of a text input field.
Twitter Site
The Twitter Site column shows the value of the twitter:site
property on the page. The filter in this column has the form of a text input field.
Twitter Title
The Twitter Title column shows the value of the twitter:title
property on the page (a text/string). The filter in this column has the form of a text input field.
Twitter Description
The Twitter Description column shows the value of the twitter:description
property on the page (a text/string). The filter in this column has the form of a text input field.
Twitter Image
The Twitter Image column shows the value of the twitter:image
property on the page (a URL). The filter in this column has the form of a text input field.
Schema.org
Schema.org items
The Schema.org items column shows how many Schema.org items are present on the page. The filter value of this column is a number.
Schema.org types
The Schema.org types column shows which types of the Schema.org items are present on the page. In case of multiple Schema.org types being present on a page, they are separated by a comma and space. Example values: Organization
, FAQPage
, Article
, Person