ContentKing uses a powerful metric called Relevance to quickly show you how important individual pages are to your business and digital marketing efforts. It’s a score expressed on a scale from 1 to 10, and the algorithm behind it uses a variety of factors to calculate it. Today we introduce three changes to make it even easier to understand and use.
Several reached out to let us know that the term Relevance was a bit confusing, as it looked a lot like keyword relevance. To fix this, we’ve renamed this metric to Importance, which much better conveys the actual meaning behind the metric.
We also adjusted the impact that the Importance metric has on website health. Now your more important pages have a bigger impact on the overall health than the less important ones.
Starting today the Importance metric will also include Google Analytics and Google Search Console data. Once you’ve connected these integrations on your website, the two data sources provide a wealth of information on the popularity of your pages, and their value to your business.
You may notice some changes in your pages’ Importance score and other derived metrics such as Page Health and Website Health. Don’t worry about this: this change will happen only once and does not mean that anything actually changed on your website.
If you haven’t connected Google Analytics or Google Search Console yet, we strongly recommend doing so as soon as possible, as the extra information they provide make Importance far more useful for decision making.