(opens in a new tab) is a US-based Spanish publisher that targets Hispanics across the United States. They own and operate multiple brands, ranging from Current News to verticals including Finance, Cars, Lifestyle and Entertainment.
Impremedia’s digital team monitors millions of pages daily, but only had legacy crawling tools at their disposal. These tools are limited to scheduled crawls, which are far from enough for today's dynamically changing websites. They also include long waiting periods to get the crawl results which is not aligned with the real-time nature of search engines.
All of this and the need to migrate to a different CMS made Santiago Maniches, Director of Product and Online Marketing at Impremedia, realize that he needed to start looking for alternatives.
That's when he discovered ContentKing and began using its unique real-time monitoring and instant alerting to manage their websites more effectively.
In the past, the crawling tools we used included long waiting periods to get results. ContentKing was the solution we were looking for in order to receive real-time alerts to help our sites run smoothly.
Real-time monitoring wasn't the only benefit Santiago and his team found in ContentKing. Being able to track all of the changes was exactly what Santiago was looking for during the CMS migration.
Aware of the risks the CMS migration could pose to their business, Impremedia relied on ContentKing's monitoring to notify them immediately about any issues that arose.
Having to monitor millions of pages, Santiago and his team soon discovered the power of ContentKing's Segments too. Segments allow them to create logical groupings of their pages based on their specific needs, making reporting easier and more insightful.
ContentKing's segmentation is very powerful. It lets us interact with our own custom definitions on analytical tools while dealing with millions of pages across multiple sites.
Switching to ContentKing accomplished many goals for Impremedia:
1. Reduced the financial impact of CMS migration
ContentKing was able to catch multiple critical issues, including a problem with the CDN and HTTPS certificates that otherwise would have taken much longer to identify, saving them significant amounts of time and money.
It’s hard to translate this into a number, but there is no doubt that ContentKing was a key factor for mitigating the financial impact the migration issue caused to our company.
2. Made monitoring millions of pages a breeze with Segments
Thanks to the Segments feature, Santiago's team is now able to identify key sections and pages on their websites and make their auditing a lot smarter. It also makes it easy to identify and prioritize issues at the same time, automatically and across millions of pages every day.
I think every SEO professional working on improving SEO, especially when involving massive sites, should give this tool a try. I can guarantee it will definitely be worth it!
3. Erased waiting time for SEO audit results, thanks to real-time monitoring
Santiago happily reports that ContentKing has dramatically increased the productivity of his digital team. Now that their SEO audits are available instantly, the work involved in monitoring the sites is gone.
I think ContentKing truly changed the game with real-time monitoring. For me it meant I don't have to wait for the next scheduled crawl to go fix a site. This is really revolutionary.
4. Started intelligently monitoring Core Web Vitals
SEO professionals in Impremedia know that investing into user experience will always bear fruit, so improving Core Web Vital metrics has been a priority of theirs for some time.
Now that Core Web Vitals are also becoming a ranking factor for Google Search, having ContentKing actively monitoring these metrics and putting them readily at their fingertips is another reason Santiago is thankful he discovered ContentKing.
It’s not just about SEO. The tool has a very comprehensive and holistic approach. Taking into consideration multiple aspects that do affect SEO, but that are way beyond on-page & off-page SEO.
To sum up, from reducing the risks attached to CMS migration and making it easy to monitor millions of pages with segments, to erasing waiting periods for SEO audits and intelligent monitoring of their Core Web Vitals, it’s clear that selecting ContentKing as their SEO auditing and monitoring solution has been the right choice for Impremedia.
We still have a lot more to explore, but the potential of this tool is enormous.
Start your free trial and discover how ContentKing's real-time nature can be a game changer for your organization.