How ContentKing provides Atlassian the SEO insurance it needs

Atlassian, one of the leading SaaS companies in the world today, is behind major successes such as Jira, Confluence and Trello. Atlassian serves over 135,000 customers worldwide and relies on their websites as their main sales channel, which makes it clear just how important their SEO performance is to them.

The challenge

Customer acquisition at Atlassian happens mainly through their product websites. This makes it essential for Atlassian to be alerted when anything unexpectedly changes or goes awry on any of these websites. Due to this Kevin Indig, Head of Technical SEO at Atlassian, was looking for a site-wide monitoring solution to immediately capture any change or problem.

The solution

The right solution was ContentKing. Atlassian added their websites to ContentKing and were able to quickly set up the right segments and alert configuration.

We monitor our websites with ContentKing and use it as a real-time alert system and for change tracking.

Today Atlassian relies on ContentKing for tracking code changes, uptime monitoring, real-time alerting and content change tracking. Altogether this improved their quality control significantly and assists them in troubleshooting backend problems.

The results

For Atlassian ContentKing turned out to be the insurance they were looking for:

We had a critical robots.txt outage and several outages on Bitbucket.org recently and wouldn't have found out without ContentKing. That would have certainly cost organic traffic and business.

Kevin Indig, Head of Technical SEO, Atlassian (opens in a new tab)

All of the important Atlassian websites are now monitored by ContentKing, providing them peace of mind and quality control.