SEO News: Google Releases Spam Update

Google released a spam update on June 23, 2021, and followed by a second spam update on June 28th.

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The first spam update took just a day to be completed. Google said the second update will also be completed in a day, unless they share otherwise.

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Google did not provide specific details surrounding the update, aside from general information (opens in a new tab) about what Google sees as spam and what they do to prevent it. The spam they are targeting includes sites with auto-generated and scraped content, and phishing sites that use deceptive tactics to get personal information.

Moreover, Search Liaison Danny Sullivan said on Twitter (opens in a new tab) that the update was global, and covered web pages and image results. But it is still unclear whether the update targets exclusively content, links, or both.

Compared to other updates we’ve seen in the past few weeks, there wasn’t much chatter in the SEO community about ranking fluctuations.

If you are following Google’s webmaster guidelines, this update shouldn’t have a big impact (if any) for your site.

This is just one of several Google updates announced for this summer — along with June 2021 Core Update, Page Experience Update, and July 2021 Core Update. Read about the latest status of each of the updates here.