Google Data Studio

Plan availability
  • Basic (not available)
  • Standard (available)
  • Pro (available)
  • Enterprise (available)

The Google Data Studio integration allows you to send data from ContentKing to Google Data Studio, where you can work with it and combine it with data from other tools to create custom reports.

Metrics and dimensions

You can send the following ContentKing metrics and dimensions to Google Data Studio. They are listed in the order reflecting the report template (opens in a new tab):

Dimensions that apply to all report pages

  • Date –- date displayed in the YYYYMMDD format
  • Website – website name
  • Scope – full name of scope consisting of both scope identifier and scope name
  • Scope identifier – identifier of scope, which is either the whole website or a specific segment
  • Scope name – name of scope, which is either the whole website ("Website") or a specific segment name

Dashboard

There are the following Dimensions and Metrics on the Dashboard page:

Dimensions

  • Page change type – type of a page change, e.g. page was added, redirected or removed
  • Issue changed type – type of an issue change, e.g. issue was opened, resolved, ignored, etc.
  • Type – type of a URL: page (2xx), redirect (3xx), missing (4xx), server error (5xx), unreachable
  • Indexable – is a URL indexable for search engines.

Metrics

Health

  • Website health – health of the entire website
  • Scope health – health of the selected scope

Pages

  • Pages – total number of URLs
  • Page change – number of page changes, e.g. pages were added, redirected or removed

Issues

  • Issue change – number of issue changes, e.g. number of issues that were opened, resolved, ignored, etc.

Fundamentals page

There are the following Dimensions and Metrics on the Fundamentals page:

Dimensions

  • URL Depth – depth of a page within the website's URL structure
  • Type – type of a URL: page (2xx), redirect (3xx), missing (4xx), server error (5xx), unreachable
  • HTTPS – is a URL available via HTTPS
  • Importance – importance score of a page reflecting its authority within the website.
  • Status Code – status code of a URL
  • Domain – domain variant that URL is on
  • Health - health score of a page

Metrics

  • Pages – total number of URLs

Indexability page

There are the following Dimensions and Metrics on the Indexability page:

Dimensions

  • Indexable – is a URL indexable for search engines
  • In XML sitemap – is a URL in at least one XML sitemap
  • Robots.txt – is a page allowed to be indexed based on the directives in the robots.txt
  • Meta Robots – is a page indexable based on the meta robots directives
  • X-Robots-Tag – is a page indexable based on the X-Robots-Tag HTTP header
  • Canonical Type – the type of a canonical link that a page has: internal (self), internal (other), cross-domain, invalid, missing, not applicable

Metrics

  • Pages – total number of URLs

Relations page

There are the following Dimensions and Metrics on the Relations page:

Dimensions

  • Linked – does the page have some incoming internal relation
  • Hreflang – the language version of a page as defined using the hreflang attribute
  • Hreflang variants – number of language variants a page has as defined using the hreflang attribute

Metrics

  • Pages – total number of URLs

Content page

There are the following Dimensions and Metrics on the Content page:

Dimensions

  • Has Title – does the page have a title, and if yes, is it empty
  • Has Meta description – does the page have a meta description, and if yes, is it empty
  • Has H1 – does the page have a H1 heading, and if yes, is it empty

Metrics

  • Pages – total number of URLs

Social Page

There are the following Dimensions and Metrics on the Social page:

Dimensions

  • Has Open Graph Title – does the page have an Open Graph Title, and if yes, is it empty
  • Has Open Graph Description – does the page have an Open Graph Description, and if yes, is it empty
  • Has Open Graph Image – does the page have an Open Graph Image, and if yes, is it empty
  • Has Open Graph URL – does the page have an Open Graph URL, and if yes, is it empty
  • Has Twitter Title – does the page have a Twitter Title, and if yes, is it empty
  • Has Twitter Description – does the page have a Twitter Description, and if yes, is it empty
  • Has Twitter Image – does the page have a Twitter Image, and if yes, is it empty

Metrics

  • Pages – total number of URLs

Lighthouse Web Vitals Page

There are the following Dimensions and Metrics on the Lighthouse Web Vitals page:

Dimensions

  • Lighthouse Performance – range of the ContentKing Lighthouse Performance score of a page: good, needs improvement, or poor
  • Lighthouse First Contentful Paint – range of the ContentKing Lighthouse First Contentful Paint of a page: is good, needs improvement, or poor
  • Lighthouse Speed Index – range of the ContentKing Lighthouse Speed Index of a page: good, needs improvement, or poor
  • Lighthouse Time to Interactive – range of the ContentKing Lighthouse Time to Interactive of a page: good, needs improvement, or poor
  • Lighthouse Total Blocking Time – range of the ContentKing Lighthouse Total Blocking Time of a page: good, needs improvement, or poor
  • Lighthouse Largest Contentful Paint – range of the ContentKing Lighthouse Largest Contentful Paint of a page: good, needs improvement, or poor
  • Lighthouse Cumulative Layout Shift – range of the ContentKing Lighthouse Cumulative Layout Shift of a page: good, needs improvement, or poor

Metrics

  • Pages – total number of URLs

Issues Page

There are the following Dimensions and Metrics on the Issues page:

Dimensions of Issue state on page

  • Issue – issue that ContentKing tests a page for
  • Issue state – state of an issue on a page, e.g. when a page doesn't pass a test, the issue on that page is open

Metrics of Issue state on page

  • Issue state on page – number of issues on a page

Dimensions of Issue category state

  • Issue category – category of issues that ContentKing tests a page for, e.g. issues with page title, issues with meta description, etc.

Metrics of Issue category state on page

  • Issue category state on page – number of issue categories on a page

Dimensions of Issue change

  • Issue change type – type of an issue change, e.g. issue was opened, resolved, ignored, etc.
  • Issue – issue that ContentKing tests a page for

Metrics of Issue change

  • Issue change – number of issue changes, e.g. number of issues that were opened, resolved, ignored, etc.

Working with the ContentKing data in Google Data Studio

Google Data Studio empowers you to create custom reports according to your needs.

You can create your own reports, but you can also use our report template (opens in a new tab) which includes all graph charts that you can find in ContentKing and allows you to immediately turn your data into informative and easily interpretable reports.

Report Template Pages

The example report which you will find available when connecting ContentKing to Google Data Studio includes 8 pages. You can use all of them in your reports or take them as the starting point and tailor the template to your needs. Here’s the breakdown of all the pages available in the report template:

Screenshot showing pages in the Google Data Studio report template

Filtering on websites and segments in the report template

The new Google Data Studio connector lets you easily switch between websites in your ContentKing account.

In one click you can jump to the needed website and view its data:

Image showing how to filter on websites

On any of the report pages you can also filter on segments and zoom in on data within a date range you are interested in:

Image showing how to filter on segments and dates

Old ContentKing Report template

If you'd prefer to continue using charts from our first ContentKing Report: don't worry we also have it available and you can find the template here: ContentKing Report (Deprecated) (opens in a new tab)

Setting up the Google Data Studio integration

To integrate ContentKing with Google Data Studio you first need to set up the connector.

Here's how to do it:

Step 1

Go to AccountWebsites and click on the website you want to connect. You will find Google Data Studio in the Integrations tab – click Send data to Google Data Studio.

Setting up the Google Data Studio integration -- Step 1

Step 2

ContentKing's Google Data Studio connector will open. Click on the Authorize button which will enable ContentKing to send data to your Google Data Studio reports.

Setting up the Google Data Studio integration -- Step 2

Step 3

Insert the Reporting API token into the empty field. You can find your Reporting API token in ContentKing by going to the Integration Tokens section in Account Settings (opens in a new tab).

Setting up the Google Data Studio integration -- Step 3

Step 4

Choose the website you wish to report on and click on the Connect button in the top-right corner.

Allow "Choose website" to be modified in reports if you wish to be able to modify the data source in the editor. Please note that enabling this setting will allow you and your report viewers to filter on all websites which you have added in your account.

Screenshot showing the Google Data Studio connector

Step 5

Customize your report: define new fields or edit our default metrics and dimensions.

Screenshot showing the Google Data Studio metrics and dimensions

Upgrading the Google Data Studio connector

If you have already been working with our Google Data Studio connector, you can easily upgrade it and start using the new Metrics and Dimensions that will fascilitate your reporting.

Here’s how you can do it:

Step 1

Open your ContentKing Report template in Google Data Studio and click on the Edit button at the top right corner:

Screenshot showing how to turn the edit mode in the ContentKing Report

Step 2

Tap File > Report Settings:

Screenshot showing Google Data Studio report settings

Step 3

Report settings panel will open where you can edit the data source by tapping on the pencil icon:

Screenshot showing pages the Google Data Studio report pannel

Step 4

In the upper left select Edit Connection:

Screenshot showing how to edit the edit connection in Google Data Studio report

Step 5

Once done select Reconnect to upgrade the Data Studio connector:

Screenshot showing how to reconnect the data source

Step 6

Click Apply to apply the connection changes. With this action you will upgrade the Google Data Studio connector

Screenshot showing how to apply the connection changes

Common errors and how to resolve them

It might happen that you come across an error while trying to set up the Google Data Studio integration. These are the most common errors and their solutions:

I can't access the Reporting API token in my Account Settings

If you can't access the Reporting API token in your Account Settings (opens in a new tab), it means that Reporting API is not available under your current plan. However, you can try our free plan upgrade trial for two weeks and see how it works for you:

Try Google Data Studio integration for free

"The Google Data Studio integration is not included in your ContentKing plan anymore. Upgrade to higher plan to continue using this connector."

This error can occur in several cases:

  1. You were using the GDS integration under your free trial which offers unlimited access to ContentKing's features, but then you signed up for a plan under which this feature is not available.
  2. You were using the GDS integration under your premium trial which offers unlimited access to ContentKing's features, but you did not upgrade your plan so after the trial expired, the GDS integration (and other premium features) were disabled.
  3. You downgraded your plan and the GDS integration is not available under your new plan.

If you want to continue using this feature, you need to upgrade your plan.

"Reporting API token is expired or invalid."

This error means that after initially setting up the GDS connector, somebody from your team changed your Reporting API token in ContentKing, so the old token in the connector is no longer valid.

You can resolve this by updating the Reporting API token in the GDS connector settings (see Step 3).

"This website does not exist in your ContentKing account anymore."

This error means that the website for which you set up the GDS integration does not exist in your ContentKing account anymore and its data therefore cannot be viewed in the GDS report.

"Reporting API Terms of Use have not been accepted yet. Please accept Terms of Use in ContentKing in the Account settings."

This error means that you have not accepted the Reporting API Terms of Use yet. You need to accept them in the Account Settings (opens in a new tab) before you start using Reporting API.

“Community Connector Error. More data-dimensions can't be combined in single widget”

This error means that you were trying to filter on multiple dimensions in one widget. Currently multiple dimensions can’t be combined in 1 widget.

Screenshot showing multiple dimensions error

Need help?

In case you have any questions regarding the Google Data Studio connector that are not covered by our documentation, don’t hesitate to contact us!