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The Google Data Studio integration allows you to send data from ContentKing to Google Data Studio, where you can work with it and combine it with data from other tools to create custom reports.

Metrics and dimensions

You can send the following ContentKing metrics and dimensions to Google Data Studio:

Dimensions

  • Date – date displayed in the YYYYMMDD format
  • Scope – full name of scope consisting of both scope identifier and scope name
  • Scope identifier – identifier of scope, which is either the whole website or a specific segment.
  • Scope name – name of scope, which is either the whole website ("Website") or a specific segment name

Metrics

Health

  • Website health – health of the entire website
  • Scope health – health of the selected scope

Issues

  • Issues opened per day – number of issues that were opened per day
  • Issues closed per day – number of issues that were fixed per day

Page changes

  • Changed pages per day – number of pages that were changed, e.g. their page title was removed
  • Added pages per day – number of pages added to the website
  • Removed pages per day – number of pages that were removed (4xx)
  • Redirected pages per day – number of pages that became redirected (3xx)
  • Other changes per day – number of other changes to pages, such as becoming unreachable or returning server errors (5xx)

URL counts

  • Pages – total number of pages on the website
  • Non-pages – total number of URLs that are not a page (redirects, missing, server errors, etc.)

Setting up the Google Data Studio integration

To integrate ContentKing with Google Data Studio you first need to set up the connector. But don’t worry, it’s pretty easy.

Here’s how to do it:

Step 1

Go to AccountWebsites and click on the website you want to connect. You will find Google Data Studio in the Integrations tab  – click Send data to Google Data Studio.

Setting up the Google Data Studio integration – Step 1

Step 2

ContentKing's Google Data Studio connector will open. Click on the Authorize button which will enable ContentKing to send data to your Google Data Studio reports.

Setting up the Google Data Studio integration – Step 2

Step 3

Insert the Reporting API token into the empty field. You can find your Reporting API token in ContentKing by going to the Integration Tokens section in Account Settings.

Setting up the Google Data Studio integration – Step 3

Step 4

Choose the website you wish to report on and click on the Connect button in the top-right corner.

Setting up the Google Data Studio integration – Step 4

Step 5

Customize your report: define new fields or edit our default metrics and dimensions.

Setting up the Google Data Studio integration – Step 5

Working with the ContentKing data in Google Data Studio

Google Data Studio allows you to create custom reports where you can combine data from different tools according to your needs.

You can create your own reports, but you can also use our report template that will make things easy for you and help you use the data immediately without extra work.

Common errors and how to resolve them

It might happen that you come across an error while trying to set up the Google Data Studio integration. These are the most common errors and their solutions:

I can’t access the Reporting API token in my Account Settings

If you can't access the Reporting API token in your Account Settings, it means that Reporting API is not available under your current plan. However, you can try our free plan upgrade trial for two weeks and see how it works for you:

Try Google Data Studio integration for free

“The Google Data Studio integration is not included in your ContentKing plan anymore. Upgrade to higher plan to continue using this connector.”

This error can occur in several cases:

  1. You were using the GDS integration under your free trial which offers unlimited access to ContentKing’s features, but then you signed up for a plan under which this feature is not available.
  2. You were using the GDS integration under your premium trial which offers unlimited access to ContentKing’s features, but you did not upgrade your plan so after the trial expired, the GDS integration (and other premium features) were disabled.
  3. You downgraded your plan and the GDS integration is not available under your new plan.

If you want to continue using this feature, you need to upgrade your plan.

“Reporting API token is expired or invalid.”

This error means that after initially setting up the GDS connector, somebody from your team changed your Reporting API token in ContentKing, so the old token in the connector is no longer valid.

You can resolve this by updating the Reporting API token in the GDS connector settings (see Step 3).

“This website does not exist in your ContentKing account anymore.”

This error means that the website for which you set up the GDS integration does not exist in your ContentKing account anymore and its data therefore cannot be viewed in the GDS report.

“Reporting API Terms of Use have not been accepted yet. Please accept Terms of Use in ContentKing in the Account settings.”

This error means that you have not accepted the Reporting API Terms of Use yet. You need to accept them in the Account Settings before you start using Reporting API.

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