Salience is an agile search marketing agency based in Chester, UK.
Founded in 2009, Salience specialises in all aspects of search- from tech SEO to CRO, content and paid media- for challenger and enterprise brands alike.
Our current client portfolio is heavily weighted towards eCommerce, finance & charity sectors.
Salience works on Agile principles, born from the belief that marketing challenges rarely come with 12 months’ notice, so we must always be ready to adapt.
This manifests in week-long sprints, each sprint ending with clear deliverables which strive to achieve mutually agreed quarterly goals, and the client’s wider vision for their brand.
We use Trello to bring our deliverables, recommendations and requests into one place, giving our clients direct access to the operational team, as well as our account managers who conduct regular client calls.
At the end of each quarter, we look back at the work that has been delivered and implemented, report on channel performance, and re-assess the mutually-agreed goals, making sure we’re always aiming at the right target.