Using structured data, you can provide more context about your content. Adding structured data benefits both your SEO visibility and your social visibility.

How structured data impacts your SEO visibility

With the structured data vocabulary Schema, you can help search engines understand your content better. For instance, you can mark up news articles, vacancies, recipes, reviews, who the author is and on behalf of what organization the content was published. Search engines can use Schema markup to show enhanced snippets, allowing your website to stand out from your competition.

How structured data impacts your social visibility

With structured markup Open Graph and Twitter Cards, you can take control of the snippets when your URLs are being shared on social media. You can define the title, description and most importantly — what image is shown.

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