How much authority is passed on with a 301 redirect?

Last updated: September 9, 2020

The general consensus is that a 301 redirect passes 95-99% of the page authority.

You can compare the amount of authority being passed on with a 301 redirect to what’s passed on with a regular link. This also means that redirect loops can cause a significant loss of authority being passed on, so be mindful about that.

Redirect loops
Redirect loops
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