Is Magento 2 SEO friendly?
Yes, we definitely consider Magento 2 to be an SEO friendly platform.
As with any platform though, you need to make sure you configure it correctly. If you don't, all your hard work will be in vain.
Out of the box, Magento 2 supports a lot of the SEO settings to make sure you get all the nitty gritty details right. For the rest, there are extensions.
Here's what you need to pay special attention to to get the most out of the Magento 2 platform:
- URL structure
- Meta information
- Faceted navigation
- Crawling & indexing
- Site speed
Don't make the mistake of thinking that doing only this will get you in position 1 for all your search queries.
After laying a solid technical foundation, you need to create content that's highly related to these search queries you want to rank for. And, you need to gain links to your content.