Understanding how Google discovers, crawls, indexes and ranks URLs is essential to mastering SEO.

While it’s unclear how Google’s systems crawling and indexing systems work exactly, based on over a decade of SEO experience, helpful insights from Google and a ton of research we’ve got a pretty good idea — and we don’t keep it to ourselves!

Typical crawling and indexing questions are:

  • How to make sure certain sections aren’t crawled (hint: robots.txt file), and indexed?
  • What is duplicate content, and how do I prevent it?
  • How do you get Google to crawl your content faster?

The guides below cover all of those questions, and many more. Learn how to send the right signals to Google, so your site’s rankings continue to soar!

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